A "Strength-based Organization"

"Our first question to the client should not be...What problems bring you here today, but rather...You've lived thus far, how have you done it?"

- Bertha Capen Reynolds, 1951

Who We Are

Founded in 1980 and incorporated in 1981, Neighborhood Self Help by Older Persons Project, Inc. (SHOPP) is a non-profit multiservice agency, serving over 5,000 Hispanic, African-American and West Indian-Caribbean and other older Bronx residents a year. While our central office is located in Bronx Community Board District 2, we have 35 off site service locations in almost every community board district in the Bronx.

The purposes of Neighborhood SHOPP, as set forth in the agency's By-Laws are:

  • To establish, develop, and maintain a senior citizen multiservice agency which will serve older (age 60 +) Bronx residents;
  • To establish, develop and maintain leadership training workshops for individuals and groups dedicated to developing educational, recreational, nutritional, and cultural activities and projects of any and every kind for the benefit of older Bronx residents;
  • To develop a central clearing house referral service whose purpose is to list the various social services and cultural resources in New York City that are available to older Bronx residents; and
  • To assist, carry on and to contribute to the support of individuals and groups in the Bronx who are engaged in the activities which inform and educate Bronx older persons of their civic rights and responsibilities, available community resources and facilities and encourage their utilization.

Our Mission

As a strength-based organization, Neighborhood Self-Help by Older Persons Project's (SHOPP) mission is based on the philosophy of self-help and mutual assistance. We believe that older people are resilient, that they are capable of helping themselves and others improve their capacity to deal with the physical, emotional, social and financial challenges they face as they age. Using the strengths perspective encourages Neighborhood SHOPP staff to incorporate the strengths of our clients, families, friends and community to make independent living a possibility. Furthermore, we believe that informal social systems of support, defined as structured human attachments among kin, neighbors, friends and members of voluntary associations, are crucial in providing a buffer against the negative consequences of aging and environmental stressors.


Neighborhood SHOPP's philosophy of self-help and mutual assistance is translated into programs which empower older persons through knowledge, support, stimulation and motivation. With Neighborhood SHOPP's involvement, older persons are provided with opportunities to achieve their potential by strengthening their social support systems, improving their quality of life and becoming stakeholders in their own communities.


Contact Us Today!


Self-Help by Older Persons Project, Inc. (SHOPP)

953 Southern Blvd.
Suite 203
Bronx, NY 10459

Phone: 718-542-0006

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